Author: Rekha Nair

  Sept 07: India’s solar industry is entering a new phase. Solar panels are no longer limited to large utility projects or a small group of environmentally conscious consumers. From residential rooftops and commercial buildings to large-scale industrial projects, solar energy is becoming a more familiar part of India’s energy landscape. That growth is also …

Sept 05: A warehouse can have the right location, modern infrastructure and advanced technology, but there is another question businesses need to answer: Can the right customers find you? As India’s warehousing and cold-chain industry expands, digital visibility is becoming increasingly important. Companies are no longer competing only on storage capacity, location or logistics capabilities. …

Sept 03: Digital marketing is becoming too complex for many businesses to manage entirely with a small in-house team. More than 25% of business leaders surveyed in 2026 said they planned to outsource digital marketing services, according to Clutch. At the same time, HubSpot research found that 91% of marketing leaders said teams at their …

Sept 01: Luxury has never been just about owning something expensive. A watch can represent heritage. A piece of jewellery can carry a story of craftsmanship. A luxury hotel can sell a sense of place as much as a room. A fashion label can become part of how a customer sees themselves. That is why …

How Brands Are Turning Social Conversations Into Opportunities for Discovery, Trust and Growth For years, social media marketing was built around the post. Brands planned content calendars, produced videos, designed graphics and invested in advertising to get their message in front of consumers. But some of the most valuable interactions are increasingly happening underneath that …

Aug 29: For many MSMEs and small businesses, the biggest challenge is not necessarily building a good product or service. It is getting people to notice that the business exists. A strong company can remain invisible beyond its immediate customer base if its digital presence is limited to a website or social media page. In …

Aug 28: A person struggling with stress, anxiety or emotional exhaustion may not begin by walking into a clinic. They may begin much more quietly—with a Google search, a social media post, a YouTube video or a visit to a therapist’s website. That small digital step is becoming increasingly important in mental healthcare. The need …

Aug 27: Manufacturing companies have traditionally depended on trade shows, distributors, referrals and sales teams to attract customers. But the way B2B buyers discover and evaluate suppliers is changing. Today, procurement teams and business decision-makers often research products, compare manufacturers and assess technical capabilities online before contacting a sales representative. This makes digital marketing for …