Category: Digital Marketing

    Sept 26: An event may happen on a single day, but the decision to attend, enquire or book often happens much earlier. A couple looking for a wedding planner might first discover one on Instagram. A company planning a conference could begin with a Google search. Someone interested in a concert or exhibition …

Sept 25: A pet owner looking for dog food, a grooming service or a new toy no longer has to walk into the nearest pet shop first. A Google search, Instagram video, online review or e-commerce listing can now be the starting point. That shift is changing how pet-care businesses find customers. India’s pet-care industry …

Sept 24: A handmade product can take days, weeks or even months to create. But if nobody discovers it, the craftsmanship behind it may never translate into a sale. That is where digital marketing is changing the handicraft business. For years, artisans largely depended on local markets, exhibitions, tourists, wholesalers and word-of-mouth. Today, a craftsperson …

Sept 22:A beautifully completed interior project can become a powerful advertisement for a business—but only if the right people see it. For interior designers, contractors, modular kitchen specialists and interior studios, customer discovery is changing. Instead of relying entirely on referrals, walk-ins and traditional advertising, potential customers are increasingly searching online, browsing social media, watching …

  Sept 21: Opening a boutique is exciting. You get to choose the collections, plan the interiors, develop the brand and imagine customers walking into the store for the first time. But before the first customer walks through the door, there is an important question to answer: How will people find your boutique? A great …

Sept 18: A million app downloads can look impressive. But in fintech, downloads do not necessarily mean customers. A person may install a financial app and never complete registration. They may sign up but never make a transaction. Or they may try the service once and move to another platform. For fintech brands, the bigger …

Sept 17: A great property can have the right location, attractive amenities and a strong price. But if buyers don’t discover it, none of that matters at the first stage. That is why digital marketing for real estate is becoming such an important part of the property sales journey. Today, buyers can search for homes, …

What if your next meal comes in a bottle instead of a bowl? Sept 16: It may sound unusual, but nutritional food substitutes are becoming an increasingly visible part of the modern food market. From meal-replacement shakes and protein drinks to nutrition bars and complete-meal formulas, consumers are exploring convenient ways to fit nutrition into …

Sept 15: A beautiful sofa on Instagram, a thoughtfully designed bedroom on Pinterest or a stylish dining space on a brand’s website can be enough to spark a buying idea. For many consumers, the journey to purchasing furniture or home décor now begins online. The opportunity for brands is significant. Statista estimates that global furniture …