In this digital landscape, understanding and positively influencing your brand image is more critical than ever. Brand image is what people think and feel about a brand. It includes their thoughts on the quality of its products, its values, reputation, and the emotions it evokes. Effective Public Relations (PR) strategies can play a crucial role …
Category: Media
Tools and techniques for media monitoring
In this world, everyone is craving to be digitalized and businesses, organizations, and individuals need to stay up to date on the latest trends, news and discussions in the media world. Media monitoring has become an effective practice for understanding public opinion, tracking competitors, and identifying opportunities or threats. Fortunately, there are many tools and …
Power of Open-Ended Questions: An Art to Deeper Understanding
In the world of interviewing, whether it’s a job, investigative journalism, or research work, the ability to extract meaning is understood by the gravity of the question. While closed questions can be important in gathering specific information, open questions can open the door to deeper understanding and enlightenment. Mastering the art of framing and asking …
A Successful Five-Step Method for Securing Media Coverage
In the current competitive scenario, whether you’re seeking to elevate your public image or aspiring for global awareness of your new product, obtaining media coverage is crucial. In case, you’re organizing an event or introducing a new product for your company, securing media coverage can serve as a game changer, providing valuable insights into your …