Author: Rekha Nair

Pune’s expanding residential neighbourhoods, changing lifestyles and growing interest in modern home interiors offer opportunities for furniture businesses. From affordable furniture for compact apartments to premium sofas, modular wardrobes, dining tables and customised wooden furniture, customers have plenty of options to choose from. But having quality products is only part of the equation. Today, potential …

Your next home décor customer in Bengaluru may never see your storefront before seeing your Google listing, website or Instagram page.   That is how much the buying journey has changed. A customer looking for a decorative lamp, wall art, rug, mirror or furniture piece may first search online for ideas, compare stores, check reviews …

Oct 07: Dubai’s fintech story is no longer just about how many companies are entering the market. It is increasingly about which companies can earn attention, build trust and stay visible in a crowded digital environment. From digital payments and banking technology to wealthtech, insurtech and financial platforms, fintech businesses are becoming an increasingly visible …

Your next pet food customer may not walk into your store first. They may search for you online As pet ownership grows and consumers become more conscious about nutrition, ingredients and quality, the pet food market is becoming increasingly competitive. From everyday dog and cat food to treats and specialised products, customers today have plenty …

By the time the first guest walks into an event, it may have already been seen, searched, shared and discussed hundreds of times online. A wedding, business conference, exhibition, college event or concert may still revolve around a physical venue, but the audience journey increasingly begins on a screen. People discover events through social media, …

Oct 03: The way people manage money has changed significantly. From making everyday payments through digital platforms to applying for loans, buying insurance and exploring investment options, more financial activities are now taking place online. For fintech companies, this shift creates a major opportunity—but it also brings intense competition. With several companies offering similar digital …

From Local Search To Online Branding, Digital Marketing Is Giving MSMEs New Ways To Find Customers, Build Trust And Compete In An Increasingly Digital Marketplace For an MSME or small business, getting noticed has never been easy. The challenge becomes even greater when customers are no longer relying only on shop signs, newspaper advertisements or …

Sept 30: A logistics company may have warehouses, delivery networks, experienced teams and years of industry knowledge. But if potential customers cannot find that company online, much of that capability can remain invisible. Consider a manufacturer looking for a warehousing partner in a new market. The search may begin on Google, not with a phone …

A business can have a polished website, an active social-media presence and a carefully planned advertising campaign. But when a potential customer is ready to buy, there is often one more place they visit first: the review section. What are other customers saying? That question has become an important part of the online buying journey. …

Sept 28: A co-working space can have excellent facilities, a convenient location and a vibrant community, but potential members may never discover it if its digital presence is weak. Digital marketing for co-working spaces can help operators reach startups, freelancers, remote professionals and growing businesses while turning online visibility into genuine membership enquiries. The opportunity …