Twitter is the platform where it seems like there is never a bad time to post. However, based on preliminary analysis, we can infer that Twitter users have more preferred engagement times. With 55% of Twitter users using the service daily and 436 million monthly active users worldwide, conversations are not slowing down.
Businesses recognize the value of Twitter for keeping up with new topics, trends, and audience sentiments around the world. More than ever, marketers are aware of how critical it is to monitor conversations and brand sentiment. And it’s crucial to comprehend how to use Twitter for business in a meaningful way since it serves as a platform for conversations and customer service.
When to Post on Twitter for Maximum Impact
Twitter posting times that work best:
- Tuesdays between 9 and 2 p.m.
- On Wednesdays, from 9:00 AM to 1:00 PM.
- Thursdays between 9 and 2 p.m.
- 9 a.m. to noon on Fridays
- Tuesday through Thursday are the best days to post on Twitter.
- Sundays are the worst day to post on Twitter.
Twitter’s peak engagement hours increased significantly, consistently falling between late morning and midday on weekdays. Tuesday through Friday, from 9 a.m. to noon, is the best time to post on Twitter. This may indicate a desire for entertainment as well as an interest in current events and news as the day progresses.
The success of your social media posts depends on a variety of factors, including the industry. Along with your target market, business objectives, and the content itself, keep these in mind.
The best times to tweet about hospitals and healthcare are:
- At 2:00 p.m.
- 8 a.m. On Tuesdays.
- Thursdays between 8 and 11 a.m.
- The best days to tweet about hospitals and healthcare are:
- Wednesday and Tuesday
- Weekends are the worst days to tweet about hospitals and healthcare.
The best times to tweet about hospitality
- Tuesdays at ten o’clock.
- 8 p.m. On Wednesdays.
- Friday at 8 o’clock.
- The best days to tweet about hospitality are Fridays and Saturdays.
- The worst days to tweet about hospitality are Sundays and Mondays
The best times to tweet for media are:
- Tuesdays between 10 and 1 p.m.
- From 11 a.m. to 1 p.m. On Wednesdays.
- Thursdays from 10:00 am to 2:00 pm and 10:00 pm to 12:00 am
- Tuesdays and Thursdays are the best days for media posts on Twitter.
- Saturdays are the worst day to tweet for media.
The best times to tweet for nonprofits are
- 10 a.m. to 3 p.m. On Mondays.
- Tuesdays at 8 p.m. and from 9 a.m. to 5 p.m.
- Wednesdays between 9 and 3 p.m.
- Thursdays between 9 and 5 p.m.
- Fridays from 10:00 AM to 12:00 PM
- Tuesdays, Wednesdays, and Thursdays are the best days for nonprofits to post on Twitter.
- Saturdays are the worst day to tweet for nonprofits.
The best times to tweet about restaurants are:
- Thursdays at midnight.
- Tuesdays and Fridays are the best days for restaurants to tweet.
- Sundays are the worst day for restaurants to tweet.
The ideal times to tweet about education and schools on Twitter are:
- Ten a.m. on Mondays
- Tuesdays from eight until twelve
- Wednesdays from eight until twelve
- Thursdays, 9:30 a.m. to 12:00 p.m.
- Tuesdays, Wednesdays, and Thursdays are the best days to post on Twitter for schools and education.
- Sundays are the worst day to tweet about schools and education.
The best times to tweet about travel and tourism
- Wednesdays between 9 and 2 p.m.
- 10 a.m. on Thursdays.
- noon on Sundays
- The best days to tweet about travel and tourism are:
- Sunday, Wednesday, and Thursday
- Saturdays are the worst day to tweet about travel and tourism.
How to determine your own ideal social media posting window
- When social marketers are equipped with data, they can plan content more successfully.
- Keeping up with emerging trends and content models may help you connect with your audience.
- While you might be prepared to implement your strategy immediately and post during these specified peak engagement times, think about combining this information with your own social media data analysis.
- Comparing your performance to that of your rivals will help you gain competitive insights and identify new engagement opportunities.
- The precise times provided by Optimal Send Times are determined by your audience’s level of engagement based on your previous publishing history.