There are excellent ways to include pertinent images in each post you write. To determine which image types are appropriate for your audience, you will need to conduct research, monitor your analytics, and consult your audience.
It seems like a lot of work to come up with unique images for your content; why would you do it? Here are some facts and figures to provide you with solid evidence that spending the time to plan or find some impressive images for your digital marketing is worthwhile.
Maintain your readers
Images help you structure the content, but there’s more to it than that. Internet users carefully consider the information contained in images. Important content fix points are provided by images. Additionally, if they are directly related to the topic and content, they entice readers to read the article and decide immediately whether the erudition is helpful or not. Simple stock photos won’t usually cut it; you need to provide images that are pertinent to your audience. Instead, use illustrations, graphics, or something else.
Create interesting content
Do you want to leave an impression on and stay in the minds of your audience? Use pictures!
After three days, we only retain 5% of the information that we learn, whereas 65% of the information that we see is retained. Additionally, statistics for written content relating to images are comparable.
Increase social media shares
There are many reasons why content with images receives more social shares than content without images. It all starts with the requirement for images in some social networks, which suggests that images increase the shareability of your content.
More people retweet and engage with tweets with images than tweets without them. If you don’t contribute an image to go with the tweet, nobody will tweet your content. The same holds true for Facebook. Engagement on posts with images is two times higher than on posts without images.
Articles with images every 90 to 130 words receive twice as many social shares. Additionally, some particular image types, like infographics, which are “liked” and shared on social media five times more frequently than any other kind of content. In today’s world, social media marketing without images is all but impossible. The same holds true for content marketing.
More people will view your content
And increasing social media shares is not the end of it.
If you include images in your articles, they will be much more widely read. Getting more social shares undoubtedly contributed to some of this, but these are the numbers: Pictures in articles increase views by 90%!
If you optimize your images for search since Google offers an image search, you can also gain organic traffic to your website.
Gaining your audience’s trust
There are other aspects of digital marketing than blogging, post creation, engagement, and virality. We all want to market something online in the end. Additionally, images can help you close sales more quickly!
Customers adore visuals. Images help to establish trust and give viewers a sense of the product they are about to purchase. In fact, 65% of consumers say that when choosing and buying a product, the quality of the product image is very important to them.
Different Marketing Image Types
You can find or make images in many different places, and you can use them in a variety of ways in your marketing. We discuss a few of the most well-known ones below.
Resource Feature
- The Evidence-Based Manual of Visual Marketing
Stock Images
Stock photos are the most practical kind of marketing image because they are pre-taken, expert photos. There are many websites where you can find stock photos, both paid and unpaid. Pexels and Stocksnap.io provide free stock photos. Popular web sites for purchasing stock photos include Shutterstock and Getty Images.
Here’s how to navigate stock photo legality:
- When an image is marked as Creative Commons, it can be used without asking for permission, though attribution is strongly advised.
- When an image is used editorially, it cannot be used commercially, such as with a product description or on a print advertisement.
- An image that is in the public domain may be used by anyone, and credit is appreciated but not necessary.
- When an image is “rights-managed,” it can only be used once per purchase, meaning you can’t use it on a blog post if you use it in a video.
- If an image is royalty-free, it can be used for any purpose, but cannot be edited or sold again.
Conclusion
A message to your customers is only one aspect of marketing.
Emotions, needs, and desires are also involved. You need to give your marketing and advertising a little more hike by using images in order to elicit those strong feelings from consumers.
Without images, marketing or advertising copy would be like ice cream without toppings. It completes the task, but does it really excite you? The same holds true for site pages, blog posts, text-only ads, and much more.
There are so many different ways to use visual content in your marketing, including images, graphics, GIFs, infographics, stock photos, and user-generated content. Even better, it’s incredibly simple. The next time you send an email or publish a blog post, include some images.