The media industry has traditionally been the first place to look for the latest information and stories. But now that we have modern technology, we can all publish and create material. Making new films, sharing news on social media, and growing our own audiences had never been easier.
Presently, cutting-edge rising technology instances are altering how we gather and provide content. Below listed are seven instances of new technologies that are being used to alter the content creation and distribution process, even though some of these technologies sound like they’re right out of a sci-fi movie.
5G & Wi-Fi 6
We now have quick wireless technology, and 5G data networks are ready to boost phone speed. It might increase public acceptance of virtual and augmented reality. Live video streaming and the exploration of augmented reality were both achievable with minimal delays thanks to data transfer rates of about 10 gigabits per second.
By reading and analyzing data to make content, “robot journalism,” one of the sector’s most contentious examples of emerging technology, assists journalists, content providers, and publishers. Automated journalism is also used to check sources, find trending subjects and test headlines.
The Internet of Things (IoT), which is utilizing voice-activated technologies to turn our houses into smart hubs, is nothing new. However, an estimate predicts that by 2026, there would have been installed globally more than 64 billion IoT devices.
Additionally, it is also forecasted that consumers would spend close to $15 trillion on IoT products, services, and enabling infrastructure. The beginning of a new era brings with it new possibilities, better production, and lower operating costs.
Additionally, new IoT gadgets are increasingly focusing on immersive experiences with visual elements in addition to basic voice-driven capabilities.
Wearable technology is changing how consumers can access content. Finding out the latest recent news is as easy to do with the Apple Watch as telling the clock. Wearable journalism is fantastic for quick updates until readers have the chance to read the complete article.
Whether it be through clothing or contact lenses, wearable journalism offers the chance to deliver news in brevity without losing the content of the story.
The industry was astonished when Google announced that it will start barring third-party cookies in Chrome browsers within the next two years.
While content providers are ecstatic to find they would have access to the highly desired first-party data, advertisers are in a panic.
The change may have an immediate impact on publishers’ reliance on advertising revenue, but it will rethink the potential of first-party data and the development of direct partnerships.
Data visualization and scrollytelling
A more mobile audience might be pleased with the right blend of text and images. Presenting information in engaging, digestible chunks helps boost engagement. Scrolling has taken the place of clicking, making it simple to switch between different multimedia data sources. As the user scrolls down the website, a visualization tool called “Scrollytelling” provides more information.
The banning of ads
Even while 69% of users, according to the most recent poll, do not already use an ad blocker, it is estimated that ad blocking could still lead to a loss of revenue of about.8 billion yearly.