For any website to be seen online and for the billions of businesses across the world who wish to advertise online, search engine optimization, or SEO, is essential. For those looking to rank higher on search engine results pages, SEO is growing in popularity.
Additionally, organic traffic has been a more common goal of digital marketing in recent years. One of the first types of digital advertising is email marketing. But how can SEO tactics be used to increase the effectiveness of this approach?
Utilize New Content
Content marketing is prevalent in both SEO and email marketing. Email marketing is frequently focused on distributing content, whether through the sharing of blog posts or the distribution of a distinctive newsletter. Although it involves a lot of technical work, SEO is frequently focused on providing content that attracts traffic.
The issue with producing significant amounts of content is that you might occasionally run out of ideas. When this occurs, you can use content repurposing to support your content efforts in email marketing and SEO.
Your blog entries are probably focused on one or more keywords that your target buyers use when searching. Your consumers are likely to be interested in reading about that particular topic if the sites rank well. An effective newsletter can be used to achieve the same results. Your audience may be interested if they read a letter you send out that has a high open rate.
You might write a blog article that connects with your readers if you structure it around a central theme, develop it, and add examples and case studies. Repurposing content can help you streamline your email marketing and SEO efforts while also giving your audience a better product and saving time.
Encourage Sharing
Include social sharing in your email marketing campaigns as yet another approach to boost your SEO efforts by a small amount. Whether social media influences rankings has long been a topic of discussion among SEO experts. Links to social signals like likes and shares are not taken into account when determining rankings. There are some signs, though, that social networking may have only a little impact on how Google sees your website.
This causes many SEOs to conclude that social media mentions and links may have a minor impact on the overall health of a website. Using email marketing to promote your website is easy and doesn’t take much effort.
What you can do to promote the social media distribution of your blog entries is as follows:
- Sending emails with infographics and blog post links
- requesting that individuals forward the email
- encouraging readers to share the articles in your emails that you link to
Sharing your blogs on social media increases traffic to them in addition to the SEO boost that comes with social media mentions. This is fantastic for SEO on its own, as we already established.
Use email surveys to learn more about your customers
Every business model and marketing strategy is built on knowing who your consumers are and what they want. Understanding your clients will help your marketing, sales, and product departments overall as well as your SEO efforts.
Quantitative research is one method of knowing your customers. For businesses that sell items rather than services, this involves tracking marketing conversion, sales, app usage analytics, or customer support metrics. You may determine the effectiveness of your marketing initiatives and products based on this information, and you can create a customer journey map.
Consumer interviews and consumer surveys are potentially more insightful methods that are more difficult to implement. As these people are already engaged in communicating with your company and are more likely to take part in a survey, your email subscriber list is highly useful in this situation.
- Are there any aspects of the website that you find challenging to use?
- Is what you’re seeking easily found?
- Is the webpage loading quickly enough?
- Is the website compatible with all devices?
- How (social media, organic search, referral, etc.) did you find the website?
- Do you find the blog to be enjoyable?