Contrary to popular belief, lead generation and prospecting are not the same things. Their objectives and approaches diverge greatly. One can be more useful than the other in some circumstances. In a sales process, prospecting is the first step, whereas lead generation is related to marketing. Prospecting is a tool used by sales teams to …
Author: admin
How To Measure Content Marketing Success in 2023
Photo by Judit Peter: Content marketing is a necessity for your company to increase its online presence. The focus is on producing and disseminating useful content. This may include blogs, articles, podcasts, videos, photos, and more. The goal is to establish trust with readers, establish connections with potential clients, and establish yourself as an authority …
12 Reasons You Need a Digital Marketing Strategy In 2023
Digital Marketing has always been a top priority for your business because it provides a company with the essential visibility it needs to thrive. Every business needs to close the gap between potential customers and their products and services by increasing brand awareness through marketing. A lot of businesses have gone online as a result …
Best Lead generation Strategies for Your Business
Photo by LinkedIn Sales Navigator: In the current economic downturn, we must find innovative ways to promote our brands. There are several low-cost methods for promoting your brand. How to measure the success of your content marketing campaigns? Is it the number of views? Perhaps it’s the number of shares they receive. While these metrics …
4 HR tech companies that ease Workplace management
Over the last few years, a lot has changed in the way we operate. 95 job applications are reportedly submitted on LinkedIn each and every minute. Finding qualified employees is definitely a difficult task for the human resource (HR) departments of each firm. HR departments have many duties beyond screening potential employees, including preserving corporate …
Lenovo Announces the Fifth Generation Neptune™ Warm Water-Cooling Technology
Next-generation Lenovo Neptune™ warm water-cooling and CO2 Offset Services help customers achieve their sustainability goals Nov. 10, 2022 – Bengaluru, India – Lenovo (HKSE: 992) (ADR: LNVGY) announced the launch of the fifth generation of Lenovo Neptune™ Direct Water-Cooling technology along with a range of sustainability services to help customers reach their sustainability goals. The …
Kalder Introduces Next-Gen Brand Loyalty through Web3 Engagement Tools
Ex-OpenSea product designer raises $3 million to bring blockchain-based brand engagement tools to life New York, NY, November 10, 2022 – Kalder, a web3-native brand engagement platform, announced that it raised $3 million in its pre-seed round. The fundraising round will empower Kalder to reimagine marketing tools using innovative blockchain technology, mobilizing consumers through NFT …
10 Reasons You Need a Digital Marketing Strategy in 2022: Everything You Need
Traditionally, marketing involved caused a bit of a disconnect between customers and businesses. However, digital marketing has further bridged the gap between firms and customers. This is possible through the use of various online marketing strategies. Digital Marketing Strategy involves actions directed toward achieving a particular business goal. Therefore, this means engaging in business promotion …
6 Important Metrics to Measure Your Content Marketing Success
Measuring the effectiveness of your content marketing strategy is one of the most important aspects of ensuring that it is successful. According to SEM Rush, only 19% of marketers have an advanced marketing strategy in place with metrics to keep track of. With 73% of companies spending 10-70% of their marketing budget on content marketing, …
Best Tips for Instagram Marketing Strategy 2022
Photo by cottonbro from Pexels By Pariti Gayathri, Content Specialist One of the most effective strategies to expand your Instagram reach is to use a solid search engine optimization (SEO) approach. Getting a grip on your SEO skills will assist your brand or business become more visible, as well as connecting and establishing community. Instagram SEO 2022 On …