India’s e-commerce industry is moving into a more competitive phase. Consumers are no longer dependent on traditional stores to discover products. They can find a brand through a Google search, see a product recommendation on social media, compare prices on marketplaces and complete a purchase from their smartphone. This changing behaviour has made digital marketing …

For Indian brands, digital marketing is entering a more accountable phase. Social media reach, followers and engagement still matter, but companies are increasingly looking beyond these numbers to understand whether their digital investments are actually generating leads, sales and long-term customer value. The change comes as digital advertising becomes a much larger part of India’s …

Aug 04: India’s commercial real estate market is no longer simply recovering from the disruption of the pandemic. It is entering a new phase of growth, driven by Global Capability Centres (GCCs), technology companies, multinational businesses and flexible workspace providers. Office leasing across India crossed 86 million sq ft in 2025, setting a new record. …

For startups, digital marketing is no longer optional. A strong online presence can determine how quickly a new business gets discovered, how customers perceive its credibility and whether potential investors take notice. Startups often have to compete with established companies that have larger marketing budgets, stronger brand recognition and years of customer relationships. Digital marketing …

Aug 01: The global event management industry is becoming increasingly digital as businesses, brands and organizations look for more effective ways to connect with their audiences. From corporate conferences and trade shows to exhibitions, product launches and networking events, the focus is shifting from simply organizing an event to creating an experience that delivers measurable …