Business-to-business marketers often discuss how Tech companies can humanize their brands in order to establish a genuine connection with their clients. However, there is frequently a disconnect between digital brands’ intentions to humanize and the way they carry out this concept when we observe them in action. Your customers aren’t looking for pictures of people; …
Shreyas Webmedia Solutions Honored at Shradhanjali Indian Classical Music Event
Bhubaneswar, July 9, 2024: Shreyas Webmedia Solutions, a leading online media company, proudly served as the media partner for the Shradhanjali Indian Classical Music event, a tribute to the late guru Bauri Bandhu Sethi. The event, which took place yesterday at Ramadevi University, was a grand celebration of classical music, attended by music lovers and …
The Future of Content Marketing: Emerging Trends
09/07/2024- In the ever-evolving world of digital marketing, staying ahead is not merely advantageous; it’s crucial for success. As we move forward into the future, the landscape of content marketing continues to transform, presenting new challenges and exciting opportunities for brands and marketers. Brands across all industries are starting to reap the real benefits of …
How Tech Companies Harness the Power of Influencer Marketing
08/07/2024- In today’s competitive tech landscape, companies are increasingly turning to influencer marketing as a potent strategy to reach new audiences and boost sales. By partnering with content creators, businesses can establish credibility and trust among their target demographic while gaining valuable insights into consumer behaviour. Before embarking on an influencer marketing campaign, tech companies …
The Role of Public Relations in the Growth of IT Companies
Public Relations (PR) is a strategic process that involves informing stakeholders about a brand or organization and encouraging them to form positive opinions. Stakeholders can range from the general public and prospective customers to investors, employees, partners, and anyone else affected by the organization. The primary goal of PR is to maintain positive relationships with …
Crisis Management for IT Companies: The Role of Public Relations
05/07/2024- In the dynamic and ever-evolving landscape of the IT industry, crises can emerge unexpectedly, posing significant threats to business continuity, financial stability, cybersecurity, and reputation. For IT companies, effective crisis management is crucial. Public relations (PR) plays a pivotal role in navigating these turbulent times, ensuring the company’s image and operations remain intact. Taking …
Why Bhubaneswar is Becoming The Perfect IT Hub For Major Companies
04/07/2024- Bhubaneswar, often referred to as the “City of Temples,” is undergoing a remarkable transformation. Once a serene stopover for tourists en route to Puri, Bhubaneswar is now emerging as a pre-eminent IT hub in Eastern India. This evolution is not just a testament to the city’s growing infrastructural and economic prowess but also to …
IT Sector’s Post-COVID Evolution
03/07/2024- The COVID-19 pandemic, while disruptive and challenging, has had a profound and lasting impact on the information technology (IT) sector. This unprecedented global crisis accelerated the adoption of digital technologies and remote working models, transforming how businesses operate and interact with their customers. Remote Work and BPO Transformation One of the most significant changes …
The Role of the IT Industry in India’s Economic Development
02/07/2024- The Information Technology (IT) industry is a cornerstone of the technology-driven knowledge economy of the 21st century. Globally, India is recognized as a knowledge economy, primarily due to its impressive IT industry. This sector has not only contributed significantly to India’s economic development but has also enhanced the efficiency of almost every other segment …
Bhubaneswar IT Park: Hub of Innovation and Technology
1/07/2024- Bhubaneswar, the capital city of Odisha, has rapidly transformed into a significant trading and IT hub, not only within the state but also across eastern India. This growth trajectory was recognized by the World Bank in 2014 when it ranked Bhubaneswar among the best places to establish an IT industry in India. The state …